We learn the brand first
We take time to understand your business, audience, and objectives before deciding what to create.
Kuala Lumpur / Malaysia / Singapore
Oddly a Studio
Boutique marketing and creative studio in Kuala Lumpur, working with brands across Malaysia and Singapore.
We combine strategy, social media, creative production, PR, and experiences to help brands show up with purpose and give people something worth noticing.
Selected work
Work with a reason to exist.
Every project starts with the same question: what should this achieve? See how strategy, design, content, and campaign execution come together across brands and industries.
Explore selected work
Featured project / F&B
Yi Jian Zhong Qing
From no identity and no social presence to a distinct F&B brand with a growing community.
Read the case studySeven months of connected work
One brand, built from zero.
2.0MTotal content views
308KAccounts reached
8K+Followers built from zero
6,051Shares on one organic reel
Meta Business Suite data for @yijianzhongqing.kl, November 2025 to May 2026.
What we do
Strategy before aesthetics.
Oddly works as an extension of your marketing team. We learn the brand, define what the work needs to do, and bring the right mix of strategy and creative execution together.
01
Social Media Management
Strategy, content, account management, campaigns, social advertising, and reporting.
↗ 02Marketing Strategy
Research, positioning, workshops, channel planning, and launch strategy.
↗ 03PR, Events and Activations
Openings, launches, guest coordination, promotion, live coverage, and reporting.
↗ 04Brand and Creative
Identity, design, photography, video, digital experiences, copy, influencers, and paid media.
↗Why Oddly
The thinking and the making stay connected.
You work with the team
As a boutique studio, we work directly with clients and become an extended marketing arm rather than another layer to manage.
Every execution has a purpose
We ask what a post, campaign, or experience should achieve before deciding what it should look like.
Our process
A clear path from brief to delivery.
- 01
Understand
We review the brand, audience, challenge, timing, and existing activity.
- 02
Define
We agree on the objective, priorities, scope, channels, and measures that matter.
- 03
Create
We develop the strategy, concepts, content, and campaign materials.
- 04
Deliver
We coordinate execution, monitor the work, and review the outcome against the agreed objective.