Social Media Management

Social media management with a reason behind every post.

A busy feed is not the same as a useful one. Oddly combines brand understanding, content strategy, production, management, and campaign support so your social channels feel consistent and work towards an agreed objective.

Social media content and campaign work by OddlyRetail social media and content work by Oddly

Who it suits

Built around your actual gap.

  • Brands without enough internal time or production capacity
  • New businesses building a presence from the beginning
  • Established accounts that need a clearer direction
  • F&B, lifestyle, product, and corporate teams that need regular content
  • Campaigns that require creators, paid amplification, or launch support

Scope

What Oddly can handle

  • Brand and account review
  • Audience and content direction
  • Content pillars and campaign planning
  • Monthly content calendars
  • Photography, video, design, and copywriting
  • Publishing and account coordination
  • Social advertising and amplification
  • Influencer or KOC campaign support
  • Reporting and recommendations

How we work

Tailored, not forced into a posting package.

We begin by understanding the brand, audience, previous activity, and commercial priority. From there, we define the content direction, production needs, responsibilities, review process, and measures for the engagement.

Relevant proof

2.0 million views from a brand built from zero.

Yi Jian Zhong Qing began without a brand identity, social account, audience, or content history. Oddly developed the system, planned and produced bilingual reels-first content, managed KOC activity, and amplified proven organic work.

Read the case study

Common questions

Good to know before we begin.

Does social media management include content production?

It can. Oddly can plan and produce photography, video, graphic design, and copy as part of the agreed scope. Production requirements depend on the platforms, frequency, locations, and campaign needs.

Can Oddly manage paid social media too?

Yes. Paid support can include campaign setup, amplification, and budget optimisation. Advertising spend is separate from the studio fee and is agreed before launch.

Do you offer fixed packages?

Pricing remains by enquiry because the work changes with the number of channels, production requirements, content volume, languages, campaign support, and paid media needs.

Start a conversation

Let's build something worth talking about.

Tell us what you are building, launching, or trying to change. We will respond within 24 hours.