Case study / Yi Jian Zhong Qing
Baijiu and Chinese cuisine bar, TTDI, Kuala Lumpur
The starting point
The new venue needed an identity that could bring together Hong Kong flavour, music, nightlife energy, and a culturally aware Kuala Lumpur audience.
The brand system
Oddly developed the brand identity, typography, colour direction, visual language, and guidelines from the beginning. The system extended into menus, social content, campaign materials, and the customer-facing experience.
The social direction
The cinematic F&B content system included 93 posts and more than 500 stories across the first seven months, supported by photography, video, design, and copy.
The campaign
Oddly sourced and coordinated KOC activity across Instagram, Xiaohongshu, and Douyin. Strong organic content was amplified through targeted paid support, with paid activity accounting for 32 per cent of total views during the reported period.
The results
Meta Business Suite data for @yijianzhongqing.kl, November 2025 to May 2026. Figures reflect the period and scope shown in Oddly's 2026 credentials deck.
What it demonstrates
The result came from connecting the brand foundation, social strategy, content system, creator activity, and amplification rather than treating each as a separate task.
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